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WNS and HFS Research Release Travel and Hospitality Market Impact Report
The report sheds light on the dynamic landscape that Travel and Hospitality firms face as they re-invent experiences to meet rapidly evolving customer expectations. Today, businesses are focused on deploying innovative strategies to elevate the customer experience while balancing costs and navigating waves of digital disruption. Moreover, the report highlights the importance of ecosystem development and collaboration in unlocking new value sources.
Key findings from the report include:
- More than 50 percent of firms surveyed prioritize cost containment and efficiency investments. However, one-fifth of all firms also assign a greater than 50 percent priority to becoming innovation-driven
- There is considerable variance in how firms focus on the three layers of digital transformation: ecosystem, enterprise, and functional. Currently, the focus is heavier on functional transformation, but a shift towards ecosystem development is expected within the next two years
- Over 36 percent of firms believe that keeping up with customer expectations is their biggest challenge while navigating constant digital disruption. At the same time, 72 percent of these firms believe that they have reached a moderate to advanced level of digital maturity
- Travel and Hospitality firms prioritize investments in enabling technologies to achieve their business goals. This includes 52 percent of firms opting for hybrid or multi-cloud solutions, followed by 50 percent allocating resources to ERP, and 44 percent focusing on Robotic Process Automation
- As partnerships increasingly drive ecosystem growth, particularly with sustainability initiatives, 58 percent of Travel and Hospitality firms expressed a need for consulting expertise to help develop their strategies. Additionally, 51 percent seek tailored tech solutions to tackle issues such as carbon footprint reduction, while 45 percent require assistance in measuring and benchmarking their ESG initiatives
"In this report,
“The travel and hospitality industry faces a dual challenge: the imperative to cut costs while simultaneously innovating. Our collaborative report with WNS illuminates this digital conundrum and underscores the critical need for a strategic balance between efficiency and innovation,” said HFS Research Executive Research Leader,
To download the full report, please visit - https://www.wns.com/wns-hfs-research-travel-and-hospitality-market-impact-report-2024
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This document includes information which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties, and assumptions as to future events. Factors that could cause actual results to differ materially from those expressed or implied are discussed in our most recent Form 20-F and other filings with the
About
HFS is a leading global research and analysis firm trusted at the highest levels of executive leadership. Our mission is to help our clients tackle challenges, make bold moves, and bring big ideas to life by arming them with accurate, visionary, and thought-provoking insight into issues that impact their business. HFS analysts and strategists have deep, real-world experience in the subjects they cover. They’re respected for independent, no-nonsense perspectives based on thorough research, demand-side data, and personal engagements with industry leaders. Visit www.hfsresearch.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240510897481/en/
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